Affizy Network Separates Reward-Driven Traffic From Premium Inventory to Protect Advertiser Budgets
BUCHAREST, Romania — October 28, 2026 — Advertisers on Affizy Network buy human attention by default, with reward-driven traffic from faucets and claim sites priced and sold on its own. The Web3 advertising network today explained the thinking behind a change rolled out this autumn: sites whose visitors come to collect a reward have been moved to a dedicated CPM-only tier at its own lower rate, with notice to the affected publishers, so that the inventory brands see as "crypto" is not quietly diluted by the inventory that merely looks like it.
The distinction matters because the two kinds of traffic behave nothing alike. A reader on a DeFi news site or a trading-tools blog arrived to read. A visitor on a faucet arrived to claim, and will click whatever stands between them and the payout. Mixed into one pool, the second group inflates impression counts, drags click quality down and leaves the brand paying premium prices for attention that was never on offer.
What changed for publishers
Reward-driven sites now carry the exclusive Faucet/Claim category, assigned by the same automated site classification that labels every other ad unit on the network, and serve only CPM campaigns. The tier has its own rate, below the premium rate, and publishers were notified before the move. The category can be appealed, and sites that are not in fact reward-driven are returned to the standard categories after review.
Nothing else about the publisher relationship changes. Earnings are still credited as impressions serve, the revenue share remains 80% and payouts still arrive in USDT on BNB Chain from $25.
What premium means on Affizy
The premium side of the network is where most advertiser budgets go: publishers classified as Crypto, DeFi, NFT, Financial, Gambling/Casino, Gaming, Tech or News, bought on CPM or CPC, targeted by category, geography and device, with dayparting and frequency caps. Publishers on this side can set a minimum CPM per ad unit, which gives a quality site a floor under its own price. Across both tiers the network delivers over 1 million monthly impressions.
Traffic-quality checks run continuously across all inventory; invalid traffic is filtered before an advertiser is billed, and anything unusual is escalated for human review. Affizy does not publish the details of those checks.
"There is a version of this business where you take every impression you can get and let the advertiser sort it out," said Alex, founder of Affizy Network. "We are not building that. A brand that spends with us should be buying people who chose to be on the page. Faucet traffic has its uses and its price, and now it has its own shelf, clearly labelled."
Advertisers who want reward-driven reach for a low-cost awareness push can still buy it, knowingly, from the dedicated tier. Advertisers who do not want it never touch it. Both can set up a campaign at affizy.network.
About Affizy Network
Affizy Network is a quality-first Web3 advertising network launched in 2026. It serves display campaigns in five formats, including HTML5 animated banners, to crypto, DeFi, NFT, fintech, gaming and technology audiences, with pricing on CPM or CPC and funding in USDT or BNB on BNB Chain. Publishers earn 80% of revenue in USDT. The platform also offers Studio Affizy for creative production, a moderated Marketplace for PR and influencer placements, and the Pulse community layer. Affizy is bootstrapped, based in Romania and publishes a public changelog.
Press contact
hello@affizy.com X: @AffizyNetwork · LinkedIn: linkedin.com/company/affizy-network